Content...

is not king. I loved this post from Collide Magazine's blog. I agree that content is important and it must be presented clearly, but there are so many other factors that are vital to a local church. Here's an exert from the blog regarding content...

Houston Clark from Clark Pro Media helped me understand this. He pointed out that all the religious media (content) he could ever want — sermons from the best communicators in the world, great worship music, challenging books, articles, and blog posts — travels with him wherever he goes via his iPhone. If fantastic content is always available, there has to be another reason to come to your church.

That’s why I don’t believe content is king in the local church. In fact, the more I think about it, I don’t think any one thing is the most important thing in a local church. Maybe there is a congress of things that are vital to a local church, things like community, mission, and service. Sure, content is in the discussion, but I don’t think it’s the king.